Description
Why do we say yes when we really mean no?
What makes us trust some people instantly, and walk away from others?
In this book Influence, Robert Cialdini reveals the 6 powerful principles of persuasion that shape everyday decisions, and how you can use them ethically to win hearts, close deals, and inspire action.
Whether you’re in business, marketing, sales, leadership, or simply want to be a smarter consumer, Influence is Must-read.
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